About eSanad
eSanad is a UAE-born insurance intermediary combining deep insurance expertise with technology, data, artificial intelligence and Human Intelligence to make insurance simpler, faster and more connected.
From individuals and families to businesses and strategic partners, eSanad brings digital convenience and expert advice together in one connected insurance experience.
Digital-first for straightforward needs. Expert-led for complex risks. One connected eSanad.
CBUAE Reg. 273
UAE PASS
35+ Insurance Partners
AI + Human
سند
The idea behind eSanad
The name
Insurance has always been built around a simple promise: when something unexpected happens, you should not have to face it alone.
In Arabic, سند — Sanad — captures that idea.
Support. Backing. Someone standing behind you when it matters.
The “e” brings that promise into the digital era — through technology, data, connectivity, AI and easier access to insurance expertise.
Technology changes how support is delivered.
It should never change what support means.
The modern eSanad began with a different question: If we were designing an insurance intermediary today — with deep industry expertise, modern technology, real-time data, AI and connected digital infrastructure — how should it work?
Supported by Partnerships and Operations
Our operating model
Digital when it should be. Advisory when it needs to be.
eSanad was not built as a purely digital insurance platform. And it was not built as a traditional brokerage with a website. It was deliberately designed around two complementary engines.
For individuals and straightforward insurance journeys.
Discovery
Quotation
Comparison
Purchase
Self-service
Policy management
Renewals
Claims support
AI assistance
Digital access
Automated service
Make straightforward insurance journeys fast, simple and increasingly self-service.
For businesses, complex risks and situations where expertise matters.
Corporate insurance advisory
Group medical
General insurance
Programme design
Complex placement
Insurer negotiation
Claims advocacy
Renewal strategy
Specialist advice
Relationship management
Bring experienced insurance professionals into the moments where judgement and expertise create real value.
We do not force every insurance need into the same journey. Simple risks should be simple. Complex risks deserve expertise.
Our journey
Every stage has added another layer to the same ambition: make insurance work better for customers, insurers and the wider ecosystem.
Build both engines.
A new operating model takes shape around:
digital retail
corporate advisory
customer experience
technology
insurer relationships
operating discipline
culture
Recognitions
Digital Insurance Broker of the Year / InsurTek 2024
InsurTech Leader of the Year / Finnovex 2024
Connect the journey.
Customers, insurers, people and technology begin operating as one connected experience:
UAE PASS
insurer connectivity
APIs
CRM
digital issuance
workflow automation
self-service
omnichannel servicing
Sanad Helps
AI-assisted support
strategic partnerships
Expand beyond the transaction.
AI-powered journeys
Communication Center
departmental AI assistants
automotive ecosystems
mobility
embedded insurance
government-linked connectivity
portfolio intelligence
strategic distribution
The ambition is not to become another website that sells insurance policies. It is to progressively connect more of the insurance experience around the customer — before, during and after the policy.
AI + Human
We do not believe digitisation means removing people from insurance. Technology should do the heavy lifting. Human Intelligence should remain at the points of consequence.
Instant assistance
Information retrieval
Document understanding
Routing
Comparison
Automation
Summarisation
Pattern recognition
Workflow support
24/7 availability
Insurance judgement
Advice
Negotiation
Complex cases
Exceptions
Empathy
Context
Accountability
Escalation
Relationship management
AI should remove the waiting.
Not remove the judgement.
Moving from AI to a person should not mean starting again. Context should move with the customer so the journey continues, rather than restarts.
Being technologically ahead should never mean being governance-behind.
Insurance may be complex behind the scenes.
The customer experience should not be.
Connect people, information, insurers, identity, communication and servicing.
Keep real expertise, judgement and empathy available whenever they matter.
Complexity belongs behind the experience.
Technology should make expertise easier to reach.
An educated customer makes better decisions. An informed employee gives better advice.
The goal is not more data. It is better decisions.
Compliance, control and accountability should be built into the system from the beginning.
AI can process. People remain accountable for judgement.
Simple risks should be simple. Complex risks deserve expertise.
Insurance should not be a website customers visit once a year.
Sanad Helps
Insurance knowledge should not remain locked inside policy wordings, technical teams or senior employees. eSanad is building knowledge into the experience itself.
Understanding insurance should not require working in insurance.
An educated customer asks better questions. An informed employee gives better advice.
Insurance & More
It is a network of people, systems, services, decisions and moments. eSanad is building a better way for that network to work together.
Individuals & Families
Corporate Clients
Insurance Companies
Human Experts
Sanad AI
UAE PASS
Government Connectivity
TPAs
Healthcare
Automotive
Mobility
Claims
Data Providers
Payments
Knowledge
Communication Channels
Strategic Partners
...and more
eSanad
“More” does not mean becoming everything. It means connecting the services naturally surrounding insurance — mobility, healthcare, claims, assistance, repairs, identity, payments, knowledge, data and servicing.
Made in the UAE
CBUAE
Insurance Broker Registration No. 273
UAE PASS
Digital identity integration
DOH
Authorized — Certificate No. 80
DHA
Health Insurance Intermediary Permit — BRK-0017
eSanad is the brand of Success Insurance Services LLC, a regulated insurance intermediary. Insurance risk is underwritten by licensed insurance companies.
eSanad today
Built around insurer relationships, government connectivity, specialist partners and the services surrounding insurance.
Recognition
Recognition across insurance, innovation, people, learning and leadership.
2024
InsureTek Golden Shield Excellence Awards
Winner2024
Finnovex Middle East
Winner2025
GAIP–InsureTek Golden Shield Excellence Awards
Winner2025
Employee Happiness Awards UAE
Silver2025
Employee Happiness Awards UAE
Finalist2025
Abu Dhabi University
Recognised
Leadership
Chief Executive Officer
Anas brings more than two decades of experience across insurance operations, underwriting, claims, distribution, customer experience, business transformation and technology.
At eSanad, that experience is being combined with AI, data, digital infrastructure and ecosystem thinking to rethink how a modern insurance intermediary can operate.
Built for what comes next.
Insurance & More.
Simple when you want it. Personal when you need it.
